互联网+浙江传统纺织服装专业市场转型升级研究
摘要： 在互联网技术引领渗透和带动下，电子商务的普及冲击影响传统纺织服装专业市场分化与重组。电子商务与传统批发市场融合发展问题引起产业和学界广泛关注，线上与线下如何更好联动发展已成为传统专业市场研究的重大理论和实践问题。通过市场调研及文献查阅，剖析当前浙江传统专业市场转型线上商务面临的困境，梳理互联网+浙江传统纺织服装专业市场转型机理，重构互联网+浙江传统专业市场转型模式。并以杭州四季青服装市场为例，进一步探究传统专业市场借助互联网转型升级的新路径，提出其转型升级的相关结论及营销建议。
关键词： 互联网+；传统市场；纺织服装；四季青；转型升级
中图分类号： TS941.1文献标志码： A文章编号： 10017003（2018）04004908引用页码： 041109
Abstract： With the leading， penetration and driving of internet technology， Ecommerce impacts and influences the differentiation and reorganization of textile and apparel market. The integral development of electronic commerce and traditional wholesale market has received extensive attention of the industry and academic circle. The interactive development between online and offline （O2O） of traditional professional market has become a major theoretical and practical question. The market research and literature review were used in this paper. To analyze the dilemma faced by Zhejiang traditional textile and apparel professional market， sort out the transformation mechanism of internet+Zhejiang traditional textile and apparel professional market and reconstruct the transformation mode of internet+Zhejiang traditional textile and apparel professional market. Hangzhou Evergreen Group was used as the example to further explore the new path to transform and upgrade of traditional professional market with the help of internet. Meanwhile， this paper proposed relevant conclusions and marketing suggestions on the transformation and upgrading.
Key words： I...
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