春晚流行语的社会语言学研究
【Abstract】Spring Festival Gala is the main platform for the birth and use of catchwords， and the catchwords in lingual items constitute a large portion of the whole. They are representative of catchwords not in Spring Festival Gala but also in the social catchwords as a whole. By means of monitoring， analyzing and researching catchwords， the changes of language rules are found out， which can helpful to the healthy development of language.
【Key words】catchwords； rhetorical devices； sociolinguistics
【摘要】春晚是流行词语诞生与使用的一个主要平台，而春晚语言类节目中所体现的流行词语则占据了一席之地，它是春晚流行语的典型代表，同时也是我国当代社会流行语中的重要组成部分。与此同时，通过对流行语的观察与分析，可以更加有效地掌握语言的变化规律，促进语言的健康发展。
【关键词】流行语 修辞方式 社会语言学
1. Introduction
Catchword， as a language symbol， is the immediate language phenomenon which can reflect the social changes or the social psychology.
CCTV Spring Festival Gala （hereafter referred to as SFG） is always the best sample for language study. In recent years， with the development of our society， the demand for the spirit part of SFG also has been lifted to a new height. People are watching the show with a critical eye. With the increasing adoption of internet catchwords in SFGs， the curious and enthusiastic audience gather online to predict the choices of the catchword in SFGs.
2. The Characteristics of Catchword
2.1 Timeliness
Timeliness means that the vitality of catchword is closely related to the time. From the definitions in the previous chapter， we found that the expressions like 'in certain time“ and 'in certain period“ is the main determiner. Therefore， catchword is t...
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