中外有机食品参展商对展览视觉形象认知水平的比较研究

材料写作网    时间: 2020-02-01 04:12:58     阅读:次

　　摘要：以中国国际有机食品博览会BioFach China 2007参展商为调查样本，通过评分赋值法和因子分析方法，分析中外参展商行为差异和对展览视觉形象的认知水平。结果表明，中国参展商整体认知水平低于境外参展商，行为受认知程度影响。境外参展商在参展理论、参展目的和对展览的重视程度等方面明显高于中国参展商。
　　关键词：有机博览会；视觉形象；认知
　　中图分类号：F713．83 文献标识码：A
　　The Comparative Study of Perceptions of Visual Image Between Domestic and Overseas
　　 Exhibitors ””A Survey of BioFach,China,2007
　　WANG Min1,GUO Chun-min2,XIONG Jing-wen3
　　(1.China Green Food Development Center,Beijing 100081,China;2.China Organic Food Certification Center,Beijing
　　100081，China;3.College of Agriculture and Rural Development,Renmin University of China,Beijing 100872,China)
　　Abstract: This study is based on the data sampled from the exhibitors attending the 2007 international organic trade fair and conference-BioFach,China,2007. With the statistical approaches of scaling technique and factor analysis, the paper analyzes the differences in exhibiting behavior and image perception between domestic and overseas exhibitors. The results show that domestic exhibitors pay less attention to the exhibition′s visual image and their awareness of its importance is at lower level. This may cause suboptimal effect and quality of their exhibition.
　　Key words:international organic trade fair;visual image;perception
　　
　　一、研究背景与目的
　　
　　2007年5月31日至6月2日在上海光大会展中心举办的'中国国际有机食品博览会BioFach China 2007“ (以下简称有机博览会)是国内目前规模最大、影响力最广的一次国际性有机食品博览会，吸引了来自世界各地的参展商和采购商。此次将世界有机博览会（BioFach）引入中国，为中国有机食品生产企业提供一个与国内外同行交流的机会，对于宣传有机食品概念，拓展有机食品国内外市场非常重要。本届...

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