浅析会展与全球化旅游会展
【Abstract】Tourism is one of the fastest growing sectors of the global economy and many countries are attempting to expand this industry through the world for the purpose of stimulating national economy and gaining profit. However, the globalisation of tourism is intricate, except the inside factors of industry itself, it is also affected by the world’s politics, economy, culture and environment,and events always represent an important element of the tourism industry.
【Key words】Ｇlobalisation；Ｔourism；Ｅvent；Olympic Games
Usually, governments can change the nature of the globalisation of tourism with a policy change, various promotional campaigns, new and competitive technologies, and new events (Pope and Turco, 2001). Indeed, events represent an important element of the tourism industry, which is growing and maturing at a rapid speed. From origins in Europe and North America, event is now a truly global industry, witnessing huge investments across all continents. Since the 1960s there has been a progressively increasing investment in the whole infrastructure supporting events, an investment which accelerated into a rapid growth during the 1990s, not only in Europe, Australasia and North America that major investments were being made, but also large-scale infrastructure projects have been undertaken throughout much areas of Asia, Pacific rim, East European counties and the African countries（Roger,2008）.After the huge investments, followed by the boom of the new destinations, especially with the rise of BRIC (Brazil, Russia, India and China) nations, which account today for about 40% of the world’s population and 40% of the world’s annual gross domestic product (GDP) (EIBTM, 2010), are...
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