构建会展文案教学与创新创业教育相结合的策略研究
摘 要：高职院校创新创业教育培养复合型技能人才的过程，是围绕学生所学专业进行的，也是培养学生创新创业思路和能力的过程，需要将学生自己的专业悟性和发展特点结合起来，将创新创业教育的思路体现出来，常用的方法就是文案的表述。在文案课程的教学中，隐藏着许多资源的规律性，模块化、实践化等教学方法对于提高学生创新创业教育的效果具有借鉴作用。文章从创新创业教育的角度出发，提出提高学生的文案能力是创新创业教育的理念要求，根据目前创新创业教育的现状，探讨通过提高学生的文案能力提高创新创业的效果。
关键词：创新创业教育；文案；职业教育；高职教育
中图分类号：G640 文献标志码：A 文章编号：2096-000X（2019）04-0031-03
Abstract： The process of cultivating compound and skilled talents in higher vocational colleges is based on the students" professional learning and the process of cultivating students" innovative ideas and abilities. It is necessary to combine students" professional savvy and development characteristics and innovation. The idea of entrepreneurship education is reflected in the idea. The commonly used method is the expression of the copy. In the teaching of copywriting courses， the regularity of many resources is hidden， and the teaching methods such as modularization and practicalization can be used as reference for improving the effect of students" innovation and entrepreneurship education. From the perspective of innovation and entrepreneurship education， this paper proposes that improving students" copywriting ability is the concept requirement of innovation and entrepreneurship education. According to the current status of innovation and entrepreneurship education， it explores the effect of improving students" copywriting ability to improve innovation and entrepreneurship.
Keywords： innovation and entrepreneurship education； copywriting； vocational education； Higher Vocat...
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