连锁经营管理专业“四段一体”式人才培养方案的探讨
摘要： 我国连锁经营近几年发展非常迅速，对连锁经营管理的人才需求量日益剧增，高校为此开设了连锁经营管理专业，但是该专业对人才的培养还是处于摸索阶段。本文通过对连锁经营管理专业现状的分析，提出基于工学交替的'四段一体“式人才培养方案；从基础理论学习、职业技能训练、理论提升与拓展、毕业顶岗实习为阶段，对以市场需求为导向，采用专业基础课与专业课融于一体、理论与实践融于一体，实践强于理论，滚动式前进、螺旋式提高的分段渐进式教学体系进行分析，并提出了相关的建议。
Abstract： As chain business in China is developing very rapidly in recent years， the demand for chain operation management talent is growing fast， so chain operation and management courses are opened in colleges. But the professional talents training mode is still on the groping stage. Based on the analysis of the current situation of chain operation and management specialty， the "4-stage Integration" talent training plan is proposed based on working and learning alternation. The stages are basic theory learning， professional skill training， theory improvement and expansion and graduation practice. It is market oriented and integrates professional basic courses with professional courses， theory with practice， giving priority to practice. This article analyzes the segmented teaching system and presents relevant suggestions.
关键词： 连锁经营管理专业；工学交替；四段一体；人才培养方案
Key words： chain operation and management specialty；working and learning alternation；4-stage integration；talent training plan
中图分类号：C961 文献标识码：A 文章编号：1006-4311（2013）35-0219-02
1 问题的提出
连锁经营作为一种现代流通业的新的企业组织形式和经营方式，近几年来，在全世界都得到了快速发展。中国也不例外。近几年来，中国百强连锁企业的平均年店铺增长率达51%，年销售增长率达38%。浙江省'十二五“发展规划纲要，明确指出，要积极发展电子商务、连锁经营、和...
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