茶系列饮料食品“微店营销”优劣势分析
摘 要： 互联网经济发展迅猛，各大网络销售平台齐头并进，各类营销手段不断创新，相比之下，'微店营销“以其独特优势在众多平台中崭露头角，掀起一股热潮。首先通过与传统网络营销的对比，分析了茶系列饮料市场'微店营销“的优势和劣势，拥有保健、时尚、休闲功能的茶系列饮料食品迎合年轻人的口味，而微信用户群则是一群有购买力、会使用移动设备且愿意尝试新鲜事物的中青年人，将'微店营销“运用于茶系列饮料食品市场，是一种创新。'微店营销“近几年刚刚兴起，还有很多不足，但通过平台完善、经营者诚信建设及相关方的共同努力，最终会将微店打造成一个消费者放心的购物平台。长远来看，这也将成为一种趋势。
关键词：茶系列饮料食品；'微店营销“；优劣势
中图分类号：F724.6；F721文献标识码：A文章编号：1672-1101（2017）06-0044-05
Abstract： With the rapid development of the Internet economy， different major online sales platforms go hand in hand， and various means for marketing are constantly innovating. In contrast， 'micro-store marketing“ has emerged as a hot spot in many platforms with its unique advantages. This article first analyzes the advantages and disadvantages of 'micro-store marketing“ in the tea series beverage market by comparing it with the traditional online marketing. The series of tea drinks with the characteristics of health care， fashion and leisure functions cater to the tastes of young people， while the Wechat users consist of a group of middle-aged and young people who have purchasing power， tend to use mobile devices and are willing to try new things. It is an innovation to apply the "micro-store marketing" to the tea series beverage and food market. 'Micro-store marketing“ has just emerged in recent years and there are still many shortcomings， but with the improvement of the platform， the integrity of operators and the joint efforts of the involved parties， eventually， it...
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