“食品市场营销”课程之互联网+营销模式实践
摘要：'互联网+ “是经济社会发展的新形态，在新经济形态市场营销模式变革中，高职院校'食品市场营销“课程开启新一轮教学改革。以互联网+市场经济为背景，探索食品市场新的营销模式，开启'食品市场营销“课程开设期间不同营销模式实践。实践与调查分析结果显示，'互联网+ “背景下，新的食品营销模式得到用户认可，学生营销能力得到快速提高，学生营销的食品销售量稳步提升，引导了大学生积极创业之路。
关键词：食品市场营销；互联网+ ；营销实践；营销能力
中图分类号：G640 文献标志码：A doi：10.16693/j.cnki.1671-9646（X）.2019.04.031
Practice of Internet Plus Marketing Mode in Food Marketing Management Course
MA Changlu，LI Shurong，WANG Liqiong，LIU Qing，LIU Xiaofei，PAN Yan，*QU Ailing
（Beijing Vocational College of Agriculture，Beijing 102442，China）
Abstract：Internet plus is a new form of economic and social development. In the transformation of marketing mode of the new economic form， a new round of teaching reform has been launched in Food Marketing Management course in higher vocational colleges. Taking the Internet plus market economy as the background，we have explored a new mode of food marketing and set up different marketing modes during the course. The results of practice and investigation showed that the new food marketing mode has been recognized by consumer and the marketing capability of students has been improved rapidly under the background of Internet plus. Meanwhile，the sales volume of food products from student marketing has steadily increase. This course has led students to actively start their own business.
Key words：Food Marketing Management；Internet +；marketing practice；marketing；capability
'互聯网+ “依托互联网信息技术实现互联网与传统产业的联合，以优化生产要素、更新业务体系、重构商业模式等途径来完成经济转型和升级。其目的在于充分发挥互联网的优势，提...
|
== 试读已结束，如需继续阅读敬请充值会员 ==
|
|
本站文章均为原创投稿，仅供下载参考，付费用户可查看完整且有格式内容！
(费用标准：38元/2月，98元/2年，微信支付秒开通！) |
| 升级为会员即可查阅全文 。如需要查阅全文，请 免费注册 或 登录会员 |
|
